At The Polar Bears, I worked on creative and optimisation assets focused on audience engagement and content performance across digital platforms.
During my time with the company, I had the opportunity to contribute to projects involving globally recognised brands and entertainment platforms such as Disney and MasterChef.
My role included: Designing YouTube thumbnails, Creating and organising video metadata, Writing copy for video titles and descriptions, Supporting content optimisation and visual consistency across channels
The work focused on improving click-through performance, strengthening visual comm unication, and helping content become more engaging and discoverable on YouTube through strategic design and copywriting.
